"Ciscos Growing with Technology Awards 2004" Selects Fabulous Fragrances.Info as Honorable Mention

Fabulous Fragrances.Info was honored in the Operational Excellence category of the Cisco Growing with Technology Awards 2004 in a ceremony at the Westin St. Francis Hotel in San Francisco. Specializing in content licensing and content distribution, Fabulous Fragrances.Info is a Stevie Award-winning company based in California.

Los Angeles, CA November 23, 2004 -- Fabulous Fragrances.Info was named an Honorable Mention in the Operational Excellence category of the Cisco Growing with Technology Awards 2004. Winners were announced during a ceremony at the Westin St. Francis Hotel in San Francisco on November 16. Fabulous Fragrances.Info is a web-based company at http://www.fabulousfragrances.com. Founder Jan Moran was on hand to accept the honor.

Crescent House Publishing's Fabulous Fragrances.Info is an online content licensing, marketing and research tool based on the bestselling Fabulous Fragrances book series. The new content program - --the first of its kind for retailers and editors - features detailed data, images, and promotional tools for about 4,000 fragrances. The database and application programs are a joint venture of two of the world's foremost authors on fragrance, Jan Moran, author of Fabulous Fragrances, and Michael Edwards, author of the annual Fragrances of the World.

The Cisco Growing with Technology Awards was created to recognize small and medium-sized organizations that demonstrate how networking technology solutions can effectively address business challenges. The winners of the program serve as role models and best practices for other businesses that want to use technology to fuel growth and compete more effectively. A panel of 10 judges selected 15 winners in five categories from more than 700 applications.

"It's an honor to be recognized among such an incredible group of forward-thinking businesses," Fabulous Fragrances.Info founder Jan Moran says. "Cisco offers a unique opportunity for recognition and networking; the event highlights growth through technology across a variety of industries."

This year's panel of judges is composed of a diverse, cross-section of experts in the field of small and medium business operations. Members include: Ray Boggs, Vice President of Small/Medium Business Research, IDC; Kneko Burney, Chief Market Strategist, InStat/MDR; Helen Chan, Senior Analyst, Yankee Group; Josh Hyatt, Executive Editor, FSB: Fortune Small Business Magazine; Mika Krammer, Research Vice President, Gartner Group; David Morgan, President and CIO, D.W. Morgan Company; Elspeth Jane Murray, Assistant Professor, Queen's University (Canada); Mark Quinn, District Director, U.S. Small Business Administration; Sam Steinhardt, Executive Director of Center for Innovations in Learning at Stanford University; Joe Diodati, Senior Director of Commercial Marketing, Cisco Systems.

"This year's winners have proven that there is a correlation between a companys investment in networking technology and success," said Peter Alexander, Vice President, Commercial Marketing, Cisco Systems. "Fabulous Fragrances.Info was selected because they stood out as an organization that uses a network to create sustainable, competitive differentiation, while improving operational efficiencies and effectiveness."

About Fabulous Fragrances.Info, division of Crescent House Publishing:
"We supply content applications for editors and sales tools for online and brick-and-mortar retailers," Moran explains. "For each fragrance, we offer a fragrance review and history, bottle image, fragrance pronunciation, house, character, country, theme, and debut year. My co-creator, Michael Edwards, contributes his copyrighted fragrance family classifications, which have become an industry standard. In addition, we supply ideas for promotional occasions and seasonal suggestions, as well as designer quotes, awards, and famous patrons. Retailers may use this information to build marketing campaigns, train sales consultants, research brands, and create self-serve customer kiosks."

NewsCom, a Tribune Media Services and Knight Ridder joint venture, is one client that distributes select fragrance content from Fabulous Fragrances.Info for newspaper and magazine editorial use, along with other Crescent House Publishing columns and articles under the FabStyle News banner. Access is via http://www.newscom.com.

Silicon Valley content specialist, Elizabeth Karolczak, represents the new Fabulous Fragrances Retail Support System and Licensing program, which can be previewed at http://www.electroniccontent.com/fabfrag.cfm. Karolczak is the President of OSKAR Consulting, a global content licensing agency active since 1991.

Jan Moran is a Harvard Business School graduate, writer and former management consultant. Since 1994, Fabulous Fragrance books have been sold in Nordstrom, Neiman Marcus, Saks Fifth Avenue, Marshall Field, Dayton's, Dillards, Amazon, and all major book chains. Gale Hayman and Bijan have written forewords to the books.

For more information, visit http://www.fabulousfragrances.com. Fabulous Fragrances II, ISBN: 0-9639065-4-2, $29.95. Press images and details: http://www.fabulousfragrances.com/presskit_main.html.

Contact:
Anne Hammons
760-775-9151
http://www.fabulousfragrances.com

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